2014 Year In Review: A Look Back On What Happened With SEO

Every year, we say how much has changed in the industry – and every year, we’re right.

It never ceases to  amaze me how much SEO constantly refines itself to more sophisticated Google guidelines and smarter, savvier searchers. Think about it: Since 2011, Moz has counted more than 83 major algorithm updates to the search engine giant.

That’s 83 times we’ve had to change our tactics in three years! Can you think of any other industry that has gone through that much fluctuation? Unlikely.

So, as part of the end-of-year trends, let’s take a look back on everything that went down this in 2014.

January
Expedia was the first big brand of the year to get reportedly hit by a penalty for unnatural link building. Rankings plummeted, and Searchmetrics suggested the company lost 25% of its visibility in Google because of the penalty.

Matt Cutts put the hammer down on guest blogging, urging any SEO using this tactic as a way to build links to cease fire of suffer the consequences.

Rap Genius is finally back on Google after getting doled a manual penalty in late 2013 for link schemes.

Google announced a new Googlebot user-agent for crawling mobile content. “Googlebot-Mobile” was retired in place of the standard Googlebot, causing webmasters to update their robots.txt and technical structure of their site for mobile optimization.

February
In late 2013, Google moved to 100% secure search, thus taking all of our keyword data with it. By February, Not Provided had topped more than 80%.

March
Webmasters started chatting about an update after seeing fluctuations in Google’s search results. Google never confirmed an update, but SERPs.com (among many others) noted a heavy increase in Google’s index volatility.



Google redesigned its SERPs for desktop users, removing underlined hyperlinks, increasing the font size slightly for title tags, and changing how ads are displayed.

April
The Heartbleed bug was revealed. Google, Rackspace, AWS and a host of security software used by millions of websites were affected, causing serious privacy concerns among anyone who uses the Internet.

Vic Gundotra, head of Google+ and Google’s social efforts, announced his departure from Google. Many questioned what this would mean for Google+ and its integration into organic search results. TechCrunch got word from multiple sources that Google+ will no longer be a product, but a platform, thus ending competition with Facebook and Twitter.

May
Panda 4.0 rolled out, the next wave in targeting sites with low quality content. Ask.com and RetailMeNot were among the big brands affected by the change.

eBay is the latest big brand to get hit by a (speculated) manual search engine penalty in addition to the Panda 4.0 update. eBay later suggested that this cost the business $200 million in revenue.

June
Authorship photos in SERPs listings were removed. Many questioned if this was the end to the entire program itself.

Google hosted its main event of the year, I/O 2014, where it announced news about the company and its future vision, including a new, consistent design across Chrome, Android and the web, an updated visual element to search, and wearables. You can read more about all the announcements at Verge.

July
Google added another animal to the algorithm apocalypse, releasing a local search algorithm update dubbed “Pigeon.” This update drastically changed which factors Google looks at when determining local rankings, including stronger ties to traditional web ranking signals.

Matt Cutts announced he was going on leave from Google, planning to return in October, and leaving his web spam duties behind. People panicked but were, on the whole, supportive.

Groupon ran a study showing that 60% of its direct traffic was actually organic search traffic, proving something many SEOs had long thought about their own “direct” traffic. Following that experiment, Conductor updated their 2013 study of web traffic, claiming that now 64% of all web traffic was from organic search.

August
Google announced that it would begin using HTTPS as a ranking signal, encouraging everyone to move from HTTP to HTTPS. This was seen as a sign that Google is trying to take this whole Internet privacy thing seriously.

We all saw this coming: Two months after the removed authorship photos, Google abandoned its Authorship program, which aimed to provide a stronger tie between content writers and content publishers.

The blogosphere was all abuzz over an influx of negative SEO extortion emails in which someone claimed they’d ruin your site’s rankings unless you wired them $XX amount of money.

September
Dentsu Aegis Network, a multinational media and digital communications company, acquired Covario, one of the largest search agencies in the United States. Rio SEO, Covario’s software business, was not a part of the deal.

Searchmetrics released their 2014 SEO Ranking Factors. High quality content, strong page architecture, and user signals saw the biggest increases in affecting ranking, while keyword links and social signals both decreased in value.

October
Authority Labs released one of the most comprehensive organic CTR studies. It segmented out desktop and mobile clicks, branded and non-branded keywords, and search intent (e.g. informational vs. transactional).

Google finally refreshed Penguin, the algorithm filter that targets web spam, over optimization and unnatural links. This was particularly noteworthy because it meant that everyone who was hit by the last Penguin and submitted a reconsideration request could finally get the opportunity to be reinstated into Google’s good graces.

Microsoft laid off Duane Forrester, Bing’s longest-serving face to the SEO community, not to mention the darling of the industry, having just won Search Personality of the Year.

Just a day later, Cutts decided Google web spam hadn’t crumbled in his absence and extended his time off until 2015. Speculations of a pending retirement ensued.

November
Google ditched its Local Carousel for hotels, restaurants, nightlight and entertainment. The SEO industry rejoiced.

Mobile became even more important to SEO as Google rolled out the mobile-friendly search label for mobile search results and a mobile friendly test tool in Google Webmaster Tools. This was the beginning of Google experimenting with a new ranking algorithm for mobile friendly sites.



December
Bing released its version of Panda, and frankly, did a better job at outlining what it actually considers good content.

Stone Temple Consulting released an extensive Twitter engagement study of more than 4 million tweets. One of the big findings was that time of day had little to no impact on “retweetability.”

What a year, right? I know I didn’t get it all, so what did I miss? What else monumental happened in 2015?


Want to know more visit : www.arinesolutions.com

Google: Ready to Penalize Non-Mobile-Friendly Sites?

To Upgrade Your Website Contact +919664579602 or email us @ info@arinesolutions.com or Visit www.arinesolutions.com

Perhaps you’ve done a complete site upgrade or have at least taken steps to make your site more mobile-friendly; maybe you’re still on the fence. This period of indecision may be coming to an end with the testing of Google’s latest mobile-friendly search icon.

Google’s Big Test

On September 30, Google began testing new mobile-friendly icons. When a user performed a search on a mobile device, a small green mobile-friendly icon would appear on sites that were mobile-friendly. This allowed users to proceed knowing they would be able to view the content they were interested in.

Then, on October 13, the search giant changed their methodology by displaying non-mobile-friendly icons – gray cell phones with lines through them indicating non-usage. Same idea, different methods – this time, the network was punishing those sites that were not friendly rather than rewarding those that were.

October 14, there was yet another change in methodology. This time, sites that appeared in search results on mobile devices that were deemed mobile-friendly were accompanied by the words “Mobile-friendly” in gray.

The jury is still out on what Google is looking for and what the search company will decide to do with the information that is gathered from mobile users and how the icons being tested affect search results, but, one thing is certain: soon, whether a site is mobile friendly or not will be very easy to determine. Sites that are not mobile friendly may end up being displayed lower in search results, though this is just speculation at this point.

What does this mean for your website? Are you prepared to stay on top if a major change takes place as a result of the testing that is underway?

Why Mobile-Friendliness Matters Anyway

As a brand, you might be fairly pleased with your site right now. You’re bringing in the revenue you’d expect, your conversion rate is high and your traffic levels seem to stay steady or increase on a regular basis – why change the system?

As evidenced by Google’s latest system experiments, what’s worked in the past might not be enough to stay competitive going forward.

Not convinced? Consider the following statistics related to mobile device usage.

• Mobile devices have been a driving factor in an increase in time spent online. In fact, since 2010, the time the average individual spends online has doubled.
• 91% of adults in the United States own a phone; 61% of those phones are smart phones.
• In 2012, marketers spent $4.4 billion on mobile advertising in the United States alone. By 2013, that number doubled to $8.5 million. By 2017, the figure is expected to fall around $31.1 billion. Search and PPC advertising accounts for nearly half of this budget.
• 25% of adults in the United States only use a mobile device to access the Internet. PCs have become tools of the past.
• Organic search results matter now more than ever before. In fact, one-third of all search clicks go to the top organic result; this means that the mobile icons Google is testing could play a larger role than you’d imagine going forward.

Put simply, mobile device usage has been steadily increasing since the beginning of the decade. With enhanced smart devices, online usage among owners of these devices has also changed. To reach your target demographic while standing out in search results, you must optimize your site today.

Steps for Mobile Optimization

Ready to jump in, or at least to start the mobile optimization process? Below are a few tactics and tips for getting started.

1. Keep it Simple

Look through your website. Determine what is “essential” information and what would could be considered “fluff.” If it’s essential, keep it. If it’s not, get rid of it. It’s that simple.

Today’s mobile users are looking for information that gets them where they want to go. They’re looking for short blocks of text that provide relevant, useful information. They want to know how to contact you and how to connect on social media. They want products to be easy to find. To allow for this ease of use, your site should be about the basics. Long gone are the days of 10 page navigation bars and detailed, 3,000 word blog posts. Keep it simple.

2. Consider a Mobile-Layout

You might be attached to your current layout. This doesn’t mean that it’s right for mobile users. In fact, traditional and newer layouts that look fantastic on PCs and larger screens could be cumbersome for mobile devices.

If you don’t want to change your entire site, at least consider creating a mobile version or app that can be easily accessed by mobile users. These sites contain simplified layouts with modified options – leave out the heavy photo pages and drive focus to where you want it: contact pages, order pages, search pages and account logins. Leave your blog posts and intricate designs for your standard page.

3. Maintain Your Brand

Remember, just because you have two versions of your site doesn’t mean you have two brands. Make an effort to ensure your mobile site matches your standard site.

Carry over elements like:

• Color schemes,
• Word-choice,
• Logos and any other elements that make up your brand.

4. Use a Redirect Page

Mobile redirects are designed to help your site identify users that are accessing it with mobile devices. Once a user is determined to be using a mobile device, an option is displayed that directs him or her to the mobile version of the site. This simple step ensures Google picks up your site as “mobile friendly” and helps direct traffic to the site that’s best for them.

5. Allow Them to Go Back

Sometimes, regardless of whether a mobile device is being used or not, a user might want to visit your full site. This is especially true if not all information on the full site is available on the mobile site. Make this an option by creating a link at the bottom of the screen to visit the full site. You can then be sure you won’t lose visitors due to a lack of available information or features.

While Google’s direction for the future as far as mobile icons is unknown, it’s apparent that a change is coming. You can be ready and can maximize your site’s potential by implementing the tactics listed above. Act now for best results.

To Upgrade Your Website Contact +919664579602 or email us @ info@arinesolutions.com or Visit www.arinesolutions.com

Google: Penguin Update

What Is The Google Penguin Update?

Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape.

Google Penguin Update: Recovery Tips & Advice

Article by Arine Solutions

Google Penguin Update Recovery Tips & Advice

Struggling to know what to do in the wake of Google’s Penguin Update? Judging from all the comments and forum discussions we’ve seen, plenty are. We’ve got a little initial advice from Google on the topic, mixed with our own.

What Was Penguin?

The Penguin Update launched on April 24. It was a change to Google’s search results that was designed to punish pages that have been spamming Google. If you’re not familiar with spam, it’s when people do things like “keyword stuffing” or “cloaking” that violate Google’s guidelines. To learn more, visit Google Webmaster Guidelines

Is Penguin Fully Live?

Sometimes it can take a few days for an update to fully rollout across all Google’s various data centers, which in turn means impacting all its search results. In this case, the rollout is complete. Google confirms that Penguin is fully live.

Was I Hit?

It’s easy to run some search, see that your site has gone and assume the worst. While Google does report some spamming offenses through Google Webmaster Central, it tells me there’s no way currently to log-in and know if the Penguin Update hit you.

My advice to people worried has been this. The update launched on April 24. Look at your search-related traffic from Google immediately after that date. Do you see a major drop compared with a day or two before? If so, you were probably hit by Penguin. See a rise in traffic? You probably benefited from Penguin. See no change? Then it really had no impact on you.

I ran this advice past Google; I was told it was good advice. It’s also exactly the same advice we and others have given people trying to understand if they were hit by the various Panda Updates over time.

How Do I Recover?

Since this was targeting spam, you need to remove any spam you might have. In some cases, Google may have sent messages to you about spam activity in the past. Messages may even be waiting for you in Google Webmaster Central, if you’ve never verified your account.

Obviously, correct anything that Google has flagged as spam with your site. If nothing’s been flagged — and you’re sure it was Penguin that hit you — then correct whatever you can think of that might be spam-like.

Within Google Webmaster Central, there’s the ability to file a reconsideration request. However, Google says this is an algorithmic change — IE, it’s a penalty that’s applied automatically, rather than a human at Google spotting some spam and applying what’s called a manual penality.

Because of that, Google said that reconsideration requests won’t help with Penguin. I was told:

Because this is an algorithmic change, Google has no plans to make manual exceptions. Webmasters cannot ask for reconsideration of their site, but we’re happy to hear feedback about the change on our webmaster forum.

There is, however, a new form that you can use to report errors, if you think you were caught by mistake. See our separate story, Penguin Update Peck Your Site By Mistake? Google’s Got A Form For That, for more details about using this.

What If Google’s Wrong!

Feel like Penguin has nabbed you for spamming incorrectly? As explained above, you can use the new Penguin Feedback form. As Google’s statement above also explains, you can post feedback through Google’s webmaster forum.

If you do this, my advice is not to go in with the attitude that Google has wronged your site. Maybe it did, but Google’s more interested in whether its search results that are doing wrong by searchers.

Give an example of a search where maybe you were previously listed. Explain the quality of your site. Explain what remains, especially if what remains seems to be benefiting from spam or is of low quality.

Of course, giving examples like this is also seen by some as “outing,” and there’s a belief among some SEOs that it should never be done. Others disagree. If this bothers you, then at least explain the quality behind your site and what’s being missed by searchers, not an emphasis on things like how much traffic or business you’re losing.

Article by Arine Solutions

Russian Hackers Release 5 Million Gmail Usernames and Passwords Online

It’s good news/bad news time. The bad news is that someone got his or her hands on nearly 5 million Gmail addresses and corresponding passwords and made them all public. The good news is that even if your Gmail address is on the list, the password may be too old to merit much concern.

The Russian tech blog Habrahabr theorizes that the leaked Gmail addresses and passwords were most likely compiled through phishing scams, use of weak passwords and other common compromises, not as a result of a hacked Google server. Similar databases of email addresses and passwords from Yandex and Mail.ru, two popular Russian-language services, were made public earlier this week.
You can use a site called, appropriately enough, “Is my email leaked?” if you’d like to check the status of your Gmail, Yandex, or Mail.ru account. The site itself is safe, and you can even give a shortened version of your email address with asterisks if you’re concerned.

Earlier today (Sept. 10), Australian security researcher Troy Hunt tweeted that he’d soon be adding the Gmail addresses to his own haveibeenpwned.com compromised-email checking website, which aggregates the results of large password dumps.

Based on an informal poll of the Tom’s Guide New York office, not that many people seem to be affected by this data dump. This makes sense when you consider that Gmail has more than 500 million users and the password breach affects fewer than 1 percent of them.

Even if you’re one of the 5 million affected, you may not have to worry. Many of the passwords on the list are outdated, tweeted Peter Kruse of Danish security firm CSIS — some by as long as three years. If you change your password on even a semi-regular basis (as Gmail recommends), cybercriminals most likely have no way to access your account or personal information.

If your account has been compromised (or even if it hasn’t, and you want to be safe), change your Gmail password to something totally different, and consider adding two-step verification to your account. Otherwise, just remember that password breaches are relatively common but also tend to get overblown in mainstream-media coverage.

Article by Arine Solutions

6 Social Media Marketing Strategies to Drastically Improve Your Efforts in 2014

Did you know social media is the number one daily activity among Americans, topping time spent on email and Google?

According to Fast Company, 93% of marketers use social media to promote their business.

Social media is BIG and only getting bigger. If you are not marketing on it, you are likely missing a large chunk of your target consumers.

As a product of the Mark Zuckerberg generation, it is easy to understand why people are so obsessed with social media; for marketers, the potential to grow their business via these networks is endless. Facebook, Twitter, Pinterest, Instagram, Google+ – these are some of the prime networks every company, big or small, young or established, needs to have an active presence on. It is now inexcusable for any business that wants to thrive to not be tweeting!

And now we are being exposed to more and more social advertisements. As I complete my morning ritual of sipping coffee and scrolling through my Instagram feed, I now notice sponsored ads appearing in between filtered pictures of scenery and food. It is impossible to visit one’s Facebook news feed without popping into a few compelling ads along the way. And I’m not going to lie, I’ve fallen victim to several of these ads, and been captured and clicked through to their site, sometimes even converting – shameful, I know.

But before diving into paid ads it is important to build out your social channels with rockstar content, quality customer service, and eye-catching visuals. Once you optimize your social channels for success, you will not only gain loyal brand promoters, but you will begin capturing leads and converting visitors into customers.

For those of you who have let your social channels develop cobwebs and cockroaches over the past year, here are six social media strategies to take control of your social channels and give them a much needed facelift in the New Year.

Social Media Marketing Strategy #1: Create A Game Plan & Stick To It
If you have no execution strategy, your content is likely going to fall through the cracks. Set a limit on how many tweets you have to publish per day. This number can be adjusted as needed, but having a number you have to hit, even something as small as four tweets per day, gives you a benchmark and a goal at the very least.

TIP: Investigate how often your competitors are posting and conduct industry research to see the ideal amount of content to publish per day on each channel. You want to be active, but not overly active.

Compile all content in an easy-to-read editorial calendar. Google Excel Docs is a good place to start. Set up a weekly, shareable publishing calendar, then separate by social channel, and provide columns for co-workers within your content team to provide their feedback before posting. Plan ahead, but continue making additions as necessary, for example if a great PR hit is published cover this in a timely manner even it was not on your original posting schedule.


Look into social media management platforms, like Hootsuite, Buffer, and TweetDeck, to help schedule posts ahead of time, monitor and manage your social feeds, and access performance analytics.

Social Media Marketing Strategy #2: Treat Each Channel As An Individual Entity
Each social channel needs to be treated as a separate entity. There can be content that is spread across all channels – for example if your business was recently acquired by a global company, this is likely news you want to share across the board, but you should adjust your strategy depending on the audience for that channel.

For example, LinkedIn tends to have a more business-focused audience looking for in-depth, educational content, compared to Instagram, which is likely to have an audience looking for engaging visual content. Pay attention to your follower demographic on each channel to publish content that appeals to them.

Social Media Marketing Strategy #3: Go Above & Beyond In Customer Service
If a visitor tweets at your handle or posts on your Facebook page and never receives a response, trust is lost. Due to your lack of communication, the dissatisfied potential lead is now turning to your competitors to seek answers to their questions. On the other hand, when you deliver a thoughtful response in a timely manner that visitor is flattered and intrigued by your brand. It’s humanizing to take the time respond to a personal inquiry, and it builds your authority.

Alexa, a friend of mine who formerly resided in NYC, commented on a picture on Instagram posted by her favorite city dive bar. The social media manager quickly responded by offering her a free T-shirt for the positive feedback. A few weeks, when later Alexa drove six hours from Boston to collect her free shirt (and visit a few friends), the bartender realized, “Wow! Social media does work!” She has in turn become a free promoter for the bar, and encourages her large network that still resides in New York to check out her former go-to spot – essentially free PR for this small, neighborhood bar. And this is one minuscule example – if you haven’t heard the Morton’s Steakhouse story about delivering a joking tweeter a free steak at the airport, I suggest you use this as a prime example of BOMB customer service that led to a ridiculous amount of free press.

Negative feedback needs to be addressed as well, preferably with patience and respect. But think of your social channels as an opportunity to display how awesome you treat your customers.

Take these four steps to boost the happiness of your Twitterbirds:

Assign a first responder to post and monitor each channel your brand has a profile on.Create a troubleshooting library of common bugs or complaints that arise, and how to handle these issues. This will ensure the issue is addressed properly and in a timely manner. (NOTE: If the issue needs further investigation or requires confidential information, have the user email support, send a private message, or call your help line.)Be creative – use giveaways, personality, and a sense of humor to engage followers and convert them into free brand promoters.DO NOT IGNORE any comment posted to your account on social, whether stellar or critical. No need to create brand detractors!

Social Media Marketing Strategy #4: Embrace Mishaps
We are humans, so mistakes are unavoidable. This is especially true when it comes to the fast-paced world of social media. Rather than flat out ignoring these hiccups, embrace them. I am not saying that when a comma is missed in a tweet you should announce this small grammar error, but DO NOT delete the tweet. It has already been published, and followers are more likely to notice if you are continuously re-posting. For larger mistakes, like a product error or multiple overcharges to customer credit cards, you’ll want to proactively respond in an apologetic, actionable manner, and send out content from your social accounts apologizing and addressing how the error is being handled so customers are aware.
But what happens if a BIG, truly embarrassing mistake is made? Personally, I love how Pamela Vaughan, a HubSpot employee, handled her baby bump mishap. Pamela accidently posted a picture of her growing pregnant belly to HubSpot’s company Twitter account, which has close to 350,000 followers. Instead of crawling into a hole of embarrassment, Pamela embraced her faux-pas and created this awesome blog post. The post has received a lot of love, with several shares and comments mostly showing respect for HubSpot’s human element – a key that makes them one of the most loved marketing companies out there.

Social Media Marketing Strategy #5: Track & Talk!
Tracking is often perceived as tedious and time-consuming. It can be, but it only needs to take a few hours each month. Set aside time to review metrics that are important to your business on a monthly basis (preferably the first day of the month). Here are some stats to focus on: number of posts, follower growth, clicks to your site/products, pageviews, post likes or shares, impressions, etc. Look at each channel separately, and compare to your largest competitors to get a sense on how you’re matching up (or how you’re CRUSHING them!).

If you’re crunched for time and analytics is not your thing, invest in software to help track data. A lot can be tracked using free tools like bit.ly, Google Analytics, and Hootsuite. Diving in to see which content received the most clicks, shares, etc. will show you what to repurpose in the future. Look for common themes in your analysis, for example if advice posts with numbers in the title perform wonderfully on Facebook then up these on that platform.

Share your results and set monthly strategy meetings with your different marketing forces within your company to plan for the future. Working collaboratively and taking a step back to brainstorm and reevaluate your strategy can drastically improve your social efforts. Also leverage other departments within your business. Various teams like client services and sales might have stellar ideas for social since they are the people who communicate with prospects and customers on a daily basis.

Social Media Marketing Strategy #6: Stay Active On Google+
Many of you may be raising an eyebrow, but Google+, often viewed as the Facebook wannabe, is not going away anytime soon. In fact, it’s only becoming more and more important for businesses to actively engage and grow their circles on this platform. When you search on Google you will notice that Google+ is everywhere. If your business is actively posting on Google+, you will receive essentially free ad space when users search for you on Google.
Notice when I do a search for Salesforce not only does their Google+ follower number display, but there’s a call-to-action to follow their brand, as well as recent posts on their Google+ page, on the right side of the SERP.

According to a Moz.com survey, leading marketers believe the number of Google +1’s plays the second largest part in determining search engine rankings. This isn’t proven to be true, but clearly marketers are seeing that Google+ is affecting the visibility of their content on Google.

Google+ is also integrated with YouTube, so users are unable to comment on the platform without being opted into Google+. Essentially Google is making having a Google+ account pretty much essential.

What will you do to improve your social media marketing efforts in 2014?

Contact Us @ info@arinesolutions.com or +919664579602 or visit www.arinesolutions.com 

Do you really need an SSL for your ecommerce website?

It is critical era in which we are more concerned about the security of websites. Any website be it a simple web page or a complex web application are equally vulnerable to security threats. Virus, Trojan, adware, spyware, malware, hackers and the list continue. Especially those websites which involved in online payment option (online shopping, online banking, trading, online retailing, NGOs in short all websites coming in the category of ecommerce) are at a higher risk. As the final motto of any intruder or hacker would be gaining money directly or indirectly.

Well, long story short, yes you need to secure your E-Commerce website with SSL certificate. SSL ensures the encryption of the connection as well as the data transmitted between the source and destination and vice versa.

What are the factors that make it compulsory to use SSL in ecommerce website? Lets us see a few factors which lead to the enforcement of the usage of SSL.

Credit/Debit Card Acceptance:
Are you an online shopping/banking/trading website whether an established or a newbie? If yes, then you definitely will be accepting payment through credit/debit card. And also you realize that credit/debit card information provided by any customer is the most sensitive data to be protected. Threats like Identity theft, phishing and malware attack are more likely to create chaos on your website if you are not SSL protected.

Also if you are storing credit/debit card details in your database then obviously you are going to retrieve the data or process the data in any other way offline through POS machine or if you directly charge on your dealer account’s website, then you should be SSL protected.

Login Form:
Login form will carry all the specifics of the customer from his name, address, phone number, workplace to his bank account number. If all this data is transmitted from one source to another in a plain text form then it is but natural that any attacker would easily access that information and hence will misuse it. SSL here enforces the strong encryption of the data being transmitted at the same time it establishes a secured connection between the two end points. There are possibly two ways of securing the login form:

To secure the login page with the SSL certificate separately.
And another way is to make the login form your website’s home page and securing it with SSL.

Development issues:
Yes, it is possible that there might be some issues in development side. However, it is not wise to blame your developer as he would never have done it intentionally. Many a times organizations have their whole website or a part of website built up offshore, developer may download a source code from already compromised websites, SQL injections if not closed the database connection are some of the common loopholes that lead to security breaches.

One should always prefer coding of the website inside the company itself, purchase a code signing SSL certificate to ensure the integrity as well as authenticity of the code, never ever download code from an unsecured website, always close the SQL database connection. Install Standard or EV SSL certificate which comes along with enhanced security tools like anti malware scan and phishing scan.

From above factors it must be clear that how important SSL certificate is to secure your website as well as your reputation.

SSL everywhere
Now, there are many web host providers that provide SSL certificates to be used up in a share. But the shared SSL does not appeal the visitor that much as private SSL certificate separately does. Also, it may not display the organization name as well as the website’s name and also it may show a warning message. People feel uncomfortable to filling their personal information with shared SSL warning massage.

I would like to recommend go with standard SSL certificate which is issued on fully qualified domain name and will not shows any warning massage. Using trusted brand SSL certificate is more prefer for securing personal information and transaction for ecommerce business.

If you are a newbie and a low budget website owner then there is piece of cake for you too. You can redirect the customers to the trusted third party payment processor like PayPal. But here also the need of SSL appears as PayPal allows you to accept credit card information on your website and obviously you are going to store it.

Well, the above feature cannot be counted as an alternative for using SSL as it is just securing your website’s payment procedure still your login form and other codes of your website needs to be secured. And for that you need SSL certificate.

For those websites who are using third party payment processors Standard SSL certificate is the best match.

While for those who are dealing with each and everything of ecommerce from scrap on their websites itself, an EV SSL certificate is a must.

For More details Log on to http://www.arinesolutions.com/

Were You Really Hit By A Search Engine Penalty, Or Is It Something Else? - Arine Solutions

Often, I’ll speak to prospective clients who think they’ve been hit by an algorithm update or a penalty. They’ve lost a lot of organic traffic, so they immediately think that a search engine change is to blame.

Unfortunately, I’ve also run into many situations where SEOs are using algorithm updates such as Panda or Penguin as explanations for organic traffic drops. Because clients may not understand the technical nature of SEO, vendors can often hide behind excuses of algorithm updates or past penalties as the reasons for traffic drops. So how can you know what the real problem is?

Have You REALLY Been Hit With A Penalty?
The first step in understanding if your site has been a victim of an algorithm update or penalty is to check your organic traffic levels. If an algorithm update or penalty are at work, you often may see organic traffic drop off a cliff.  Dig deeper to determine if the drops are solely from one search engine. If not, then an algorithm update or penalty are likely not the cause, since they would only affect traffic from one search engine.

Also check the timing of the drop, note the search engine and then check Moz’s Google Algorithm Update History page which can provide you with a timeframe of recent updates. If your traffic drop timeframe also matches the timing of an algorithm update, your site may have been affected by an update.

To check for penalties, such as inbound link penalties associated with Penguin, the first step is to ensure you have a Google Webmaster Tools account. Check this account regularly to be sure that you’re not missing notifications from Google about potential spammy links they may have identified.

Additionally, if you suspect that your SEO has been building spammy links, check some of the backlinks that Google has identified and listed in Google Webmaster Tools.

Click on the links themselves — view the pages where the links originate from. What are they like? Supreme Court Justice Potter Stewart described identifying pornography as, “I know it when I see it.” The same could be said about spammy links. It can be difficult to define exactly what constitutes a spammy link or site, but you’ll certainly know a site or link is spammy when you see it.

Other Common Reasons For Major Organic Traffic Drops
There can be other common reasons for big traffic drops, including blocked indexing, missing redirects, market changes and level of SEO activity.

Blocked Indexing
If traffic is quickly dropping from multiple search engines, this could be a sign of site technical issues that have prevented search engine indexing. Has your robots.txt file from your test server been moved to the live server accidentally? If so, it could be blocking search engines from indexing.

Check your robots.txt file for disallow statements that apply to your whole website or specific pages that have lost traffic. If this is the case, remove the incorrect disallow statements from the robots.txt to begin recovery.

Along with the robots file, there may be other ways that bots are being blocked from indexing content. Was your site redesigned recently, or did pages with the greatest losses experience a programming change? Other common issues that can prevent indexing include using JavaScript for certain page information, placing forms in front of content (search engine bots cannot fill out forms), and other types of technical changes.

Missing Redirects
Often overlooked in the website relaunch process, 301 redirects are crucial for search engine robots to find content when the URL and/or domain for a site has been updated, which is common with site relaunches. Here’s an example of traffic drops (across multiple search engines) for a site relaunched without 301 redirects in place:


How can you see if you’re missing 301 redirects? In analytics, choose a timeframe from before the relaunch. Drill down to find a handful of your most visited pages on the website from that time period. Enter that URL in your browser address bar. If you receive a 404 error, then a 301 redirect was not created for that page and is a likely culprit in your organic traffic losses.

And if you’re missing 301 redirects for your most trafficked pages on your site, it’s likely safe to assume that 301s were not created for any pages on the site, since you would likely prioritize your most trafficked pages for redirection.

Market Changes
On occasion, I’ve also found that organic traffic drops because of a decrease in searches in a particular market. A few years back, I was working with a company that sold disk defragmentation software. Even though our rankings for key terms were consistently improving, organic traffic was dropping. Why? Was it a penalty or algorithm update? Neither — it was market conditions.

A good tool to use in these situations is Google Trends, which shows keyword search volume over a time period. Notice the pattern over the past ten years for the term “disk defragmentation”:


Lo and behold, in this instance, the overall search interest in terms like “disk defragmentation” has been on the decline for some time. This isn’t a measurement of SEO, per se, but rather an industry indicator.

Similar searches for the company’s brand name, its competitors’ brand names, and other related non-brand terms demonstrated similar results.

Level Of SEO Activity
One last issue I often see is that website owners may perceive SEO as a one-time project rather than an ongoing investment. The problem with this approach is that the elements are always shifting in SEO:

• Ranking factors change and evolve over time
• Competitors may be investing more in SEO than you are
• New competitors enter the fray each day

Again, you may initially perceive organic traffic loss over time as a potential algorithm or penalty issue, but truly it just may be that SEO inaction over time has caused the site to lose traction in search.

Final Thoughts
Before jumping to the conclusion that your site has been hit by an algorithm update or penalty, be sure to check all of these factors. While this isn’t a comprehensive list, these are the most common issues I’ve encountered that are mistaken for algorithm updates or penalties.

It’s far better to understand the real problem and face it head on than to blame an algorithm update or penalty; and, you’ll be one step closer to solving the real issue at hand and regaining organic search traffic.

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Panda Strikes Again: Yahoo Voices & The Yahoo Contributor Network Closing Down - Arine Solutions

Yahoo has announced another round of product cuts and changes, all part of what it calls a continued effort on “furthering our focus.”

The most notable cut announced today is the upcoming closure of both Yahoo Voices (voices.yahoo.com) and the Yahoo Contributor Network (contributor.yahoo.com).

The former is Yahoo’s home for user-generated articles; the latter is the network of authors that generates the content. Yahoo says that Voices will shut down on July 31st — a help document pegs the exact (and odd) time at 11:38 pm on July 30th. The Yahoo Contributor Network will follow “by the end of August.” No exact date is given.

Content that Yahoo published via the Voices site and other Yahoo properties like Yahoo News or Yahoo Sports will be removed from the web. Yahoo says some of the “work for hire” content that’s part of these services may remain on the web.

Panda Fallout
Yahoo Voices was born in 2011 out of the dust of Associated Content, a publishing site that Yahoo bought in 2010 — and a site that was creating about 10,000 new articles per week.

This all happened around the time of Google’s Panda algorithm, which specifically targeted so-called “content farms” like Associated Content — sites that produced vast amounts of content, at least some of which Google considered low quality. At our SMX West conference in 2011, Associated Content revealed that two-thirds of its content had suffered in the immediate aftermath of the Panda update.

When Yahoo shut down Associated Content in late 2011, it deleted 75,000 articles and moved the rest to Yahoo Voices, using a new domain in the hopes of starting fresh.

Yahoo’s announcement today makes no specific reference to the Panda update and its impact on Yahoo Voices, but the decision to shut it and the Yahoo Contributor Network down is another sign that the glory days of mass-produced user-generated content are over.

See Yahoo’s announcement for a list of other services and products that are being shut down or combined into other Yahoo products.

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What You Need to Know About Brand Building vs. SEO - Arine Solutions

There's no doubt you should aim to both build brand awareness and improve your company website's search engine optimization (SEO). But how should you plan your marketing efforts when the two priorities don't always align well?

For example, if your small business suffers from low brand awareness online, optimizing your website to rank well for brand keywords in search results might not be effective. An example of this could be targeting the phrase "Best Buy" instead of "32 inch LCD TV." After all, few people are likely to be searching for those specific phrases if they aren't familiar with your company in the first place.

The converse also holds true. If you're looking to build a business that's successful in the long run, you need a recognizable brand, not just a few high rankings for generic search terms. Home Depot, for example, doesn't fare well in organic search results but still leads the home-improvement industry and enjoys enormous brand recognition.

Here's how to balance these competing opportunities to promote your brand and build traffic through search engine results:

Analyze the Potential of Branding Your Business
Decide whether to focus on brand building or SEO by analyzing your business model and long-range goals. Are you simply looking to make a few dollars selling products online? If so, there's no reason to build traffic for brand keywords. Concentrate instead on the buyer-oriented phrases your target customers will be looking for in search engines, as determined through keyword research and the search keywords found in your website analytics program.

On the other hand, brand building can be a must if you want to expand your company's web presence and become recognized as a leader in your industry. In that case, consider splitting your efforts. Increase brand recognition by commenting on and contributing to industry websites and social networking sites, which can also help to improve your rankings for brand keywords. Consider targeting generic keywords in your SEO efforts -- at least, until your recognition grows to the point that brand keyword traffic is self-sustaining.

Consider the New Role of Personalized Search
Recently, Google launched "Search, Plus Your World," which displays items a business determines will be relevant to it based on its personal connections. They appear alongside the traditional SEO-based results.

As an example, say you subscribe to the RSS feeds of several different blogs about bodybuilding -- a notoriously competitive search environment. When you search using keywords related to bodybuilding, you might get results from certain blogs because you're already following them. With Google's new feature, it doesn't matter that the blogs aren't strong enough to achieve high rankings on their own.

Because of this new development, a case can be made for the power of brand building. Companies with established brands are often more likely to be mentioned in blogs and on social networking sites than businesses without a strong image. Because these social mentions are now included in search results, brand building can be an important way to leapfrog the traditional SEO rankings and draw more traffic to your site.

Identify the Ideal Blend 
No matter what industry you're in or the type of business you're trying to build, consider including both brand building and SEO in your marketing strategy. You don't have to focus exclusively on one technique at the expense of the other.

If you determine that brand building should pay off better, focus on building links from other websites pointing back to your own pages that use brand keywords as your anchor text -- the underlined text that people click on to follow a link -- and invest a significant effort in your social media presence. Mentions of your brand in social media are likely to lead to increased exposure and greater awareness.

But because it may take some time for your brand to permeate the digital world, also consider investing at least a small amount of time in generic search phrases related to your business. As your brand awareness grows, you can dial down the amount of time spent on generic keywords.

And even if you plan to rely on generic keyword search results for the bulk of your traffic, there's still value in doing some brand building activities. Google's expansion of personalized search, as well as its elimination of thin content sites through the Panda updates, seems to indicate the company's preference for strong, well-defined brands. Remember to include at least a few brand keywords in your SEO activities to reap the benefits they can bring to your website.

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Search Engine Marketing vs. Social Media Marketing: The Showdown

When it comes to driving traffic to your website, there are a variety of ways to get visitors. The primary two that individuals and businesses almost always have a struggle with investing their time and money into are search and social. Sometimes the issue is convincing people why these are a necessity for a thriving business. Other times, the conflict is whether to invest in one marketing strategy more than the other, or to only pursue one marketing strategy but not the other.

How Search Beats Social

First of all, let’s look at the reasons why you might want to choose search engine marketing over social media marketing.

More People Look for Business on Search

Think about your own habits. Whenever you are looking for something, from an air conditioning repair company to a zumba instructor, where do you go first? Most likely, you will go to a search engine – Google, Yahoo, Bing, Ask, AOL, Blekko, or one of the many other options available.
A report by Econsultancy found that 61% of consumers use search engines to help them in product research before making a purchase. This means that if you want to get discovered, you will want to rank well for your target keywords.

Know What People Are Searching For

When it comes to search engines, while the numbers might not be exact, you have a lot of great tools to use in your research of what people are searching for. Google AdWords Keyword Tool is a great start in this process. While “pet supplies” may not actually get an exact one million searches per month, you will know that “pet supplies” is a more popular keyword phrase over “pet supply” that comes in at only 368,000 monthly searches.

Buy Your Way into the Results

If you can’t make it to the top of organic search results, you can always buy your way into the sponsored links section of Google using Google AdWords.


In a search for “printer ink,” two domains that are not in organic search results appear in the top two spots. Even though organic search results might get more clicks, having any presence on the first page is still better than having no presence at all.
The bonus of paid search listings is that you can customize your appearance in search results. Instead of your usual website’s title and description that is used in organic results, you can use something that calls out to a specific sale in sponsored results. As an example, the company ranking 2nd in organic search also shares its Cyber Monday sale in the sponsored listings to the right.

How Social Beats Search

Now, let’s take a look at where social media marketing meets or beats search engine marketing.

Peer Recommendations Happen with the Click of a Like

In the same report by Econsultancy mentioned earlier, they found that 75% of people in the 18 – 26 age group used recommendations on social sites in product research before making a purchase. One of the nice sides to social media is once you have a presence on Facebook, Twitter, or Google+, peer recommendations will happen when someone likes your page, mentions your Twitter handle, or tags your brand name. When someone takes these actions, their connections will see them which may help your business get discovered by others with that perceived seal of approval.

Respond to Criticism in Real Time

One of the worst problems when it comes to search engine results, aside from not coming up in them at all, is having something negative come up. Online reputation management is a thriving service thanks to rip off reports, bad reviews, and other damaging articles about a business. Unfortunately, there is nothing you can do to counter these in search engine results themselves.
Whenever you are presented criticism on social media, however, you will have a chance to turn those complaints into compliments by responding back to them in real time. There is a lot of great information today, including books like The Now Revolution that help businesses learn how to plan for, find, and manage real-time crises in the social media space. Knowing how to do this is essential to showing current and potential customers how much you care about everyone’s satisfaction with your business.

Buy Your Way in Front of Your Target Audience

Thanks to Facebook Advertising, StumbleUpon Ads, Promoted Tweets, and other social media advertising, businesses can put their content in front of social media audiences. This is a great way to generate traffic to your website, fans for your Facebook page, and visibility for your messages on social media platforms.
Why You Should Choose to Invest in Both Search and Social
While the above mentioned points may make you believe that one strategy is better than another, there is one good reason you want to invest your time, money, and efforts into both search engine marketing and social media marketing. You simply don’t want to put all of your eggs in one basket.
If you have Google Analytics installed on your website, go take a look at it now. Go to your Traffic Sources > Sources > All Traffic. Then look at your top five traffic sources and ask yourself what would you do if you lost one of them.

Take a moment to click on each traffic source to see the percentage of visitors that source drives to your website.

In my case, Google (40.1%), t.co (Twitter – 4.54%), StumbleUpon (3.2%), and Facebook (2.47%) are my top sources for the last 30 days. So I want to ask myself what I would do if I lost my Google traffic? That would be a loss of almost 10,000+ visitors in a month. Or if I lost my Twitter traffic, that would be a loss of 1,000+ visitors.
What you might find more interesting is using the Compare to past option under your date dropdown.

Now you can see, for the last 30 days vs. the 30 days in the previous month how your traffic is changing. In this comparison, I noticed that my search engine traffic dropped.

But my Twitter traffic increased.

While your numbers may vary, the one thing that is safe to say is that if you are investing your time in both search and social is that you’ll have a good balance of traffic. This means if one source began to fail, you could always boost your efforts in another area and know that you will not lose all of your visitors entirely.
Is it possible to lose one source of traffic completely? Of course! Imagine if 80% of your traffic was from Google, and your website was hit with the first Panda update that left top domains with a loss of 34% to 86% of their keyword positions in search. Without incoming traffic from other sources, you would be in some serious trouble!
Regardless of whether you fear the loss of your search engine traffic due to a penalty or loss of rankings to a competitor, or the loss of your social media traffic because of a misunderstanding that resulted in the removal of your Facebook page, fear should not be your only motivating factor in diversifying your marketing efforts between search and social. Did you know that search engine marketing can help you with your social media marketing, and vice versa?

How Search Engine Marketing Helps Social

Search engine optimization doesn’t just happen on your website. Did you know you can use the same keyword research and on-site optimization strategies that you use for your website’s search engine marketing campaign for your social media marketing?

Keyword Research for Social Media

Keyword usage is important in social media. Although you can’t find the specifics on how many people search for particular keywords on social media, you can use different tools to get a good idea. For example, if you want to know what to include in your Twitter profile’s bio, you can use Wefollow to see what keywords people tag themselves with.

You can also see what people search for in tweets using the suggestions on Topsy.

Using various methods like these will help you fine tune your status updates and bio information for search within social networks.

On-Site Optimization for Social Media

While On-Site normally just means on your own website, you can take the same principles for title tags, meta descriptions, image alt tags, and so forth to better optimize your social media profiles for search. For example, you can optimize Google+ for search…

Facebook pages…

Twitter profiles…

Almost all social media profiles have some customizable elements, whether it is your profile’s name, description, or image that can be tweaked for better search optimization. Just use tools like Google Chrome’s SEO Site Tools on your own social profiles when logged out of the network so you can see the public display version viewable by search engines.


Pay attention to the Title, Meta Description, Meta Keywords, Img Tags, and H1 through H4 Tags to see which ones you can edit for better branding and keyword placement.

How Social Media Marketing Helps Search
So how can social media marketing help with your search engine results?

Better Reputation Management

Want to bump off a bad entry in the first page of search results for your brand, or pre-emptively create a strong brand presence in search so a negative results can’t barge its way in? Social media profiles are your answer. Social profiles that generally rank well for businesses include Facebook, Twitter, Google+, YouTube, FourSquare, and LinkedIn. If the only online properties created by you appear on the first page when someone searches for your brand name, then you are well on your way to creating a great first impression.

Confirm a Search Result is Trustworthy

While, as mentioned earlier, almost two thirds of consumers research products before buying them through search engines, I’d bet that the social media savvy ones will check out the top results (aka you and your competitors) on social media. I know that, when I come across a new company that I haven’t heard of, I will also go check out their Facebook page and Twitter account to see if they are active in their customer service. This means I want to see some recent status updates and replies to customers asking questions whenever possible.

When it comes to search engine marketing vs. social media marketing, which one do you put the majority of your energy towards? What ways do you think one is better than the other, and what ways do you see one helping the other?

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Facebook Vs Google pros and cons

As the battle of Facebook vs. Google rages on, it can often be difficult for advertisers to decide where they should focus their attention.
Advertising and creating a brand presence on Facebook has different advantages and requires a different approach than advertising on Google AdWords.

Google AdWords Vs. Facebook Ads: Which Is Better For Your Business?

Ideally, you’ll want to implement both Facebook advertising and Google advertising. While there are a number of similarities between advertising on Facebook and advertising on Google, there are some major differences as well.

Facebook Vs. Google Advertising: Similarities

Both Google and Facebook have a massive potential audience, and they both are primarily PPC advertising channels.
Facebook and Google each offer paid advertising models in addition to free online marketing tools like Facebook Fan Pages and Google+ Business Pages. These pages don’t require the marketer to pay, but are still great venues for promoting your brand and products.
The key difference for advertisers to understand between Facebook and Google lies in your purpose—are you trying to promote knowledge of your brand, or sell a specific product?

Facebook Vs. Google Advertising: Differences

Facebook sessions usually tend to last much longer than a normal Google search session, which would make Facebook preferred for building brand awareness or sending a specific message.
Facebook also allows advertisers some unique targeting options such as creating a message specifically crafted for fans of Arrested Development, or for college alumni groups.
Which is better for advertising, Facebook or Google? Check out our Facebook vs. Google Display Advertising infographic.
Our research shows that Google is the better choice for display advertising because it has superior CPC performance, improved ad targeting options, and an enormous array of ad formats that Facebook lacks. Ideally, it's best to try both and discover which fits best with your brand.

Facebook Vs. Google Plus: Why Google+ Grows In Value

While Facebook still has the advantage in terms of intimate data concerning favorite movies, books, TV shows, etc for advertisers to use, Google plans on giving Facebook a run for its money with Google+. Google+ allows Google to also collect more personal user data, and with users staying logged in to their Google account as they check email, use Google+, and surf the web, it can be expected that Google’s user data will soon surmount Facebook in terms of value.    
Google also has the advantage when it comes to web searches, which the search engine giant is known for. Google AdWords is the ideal venue for business looking to drive clicks and conversions for specific products; Google searchers often have a specific intent in mind, while users often go to Facebook simply to hang out and chat with friends.
Facebook gives businesses a way to connect with users on a social, personal level in and intimate and friendly space, whereas Google is what people use when they are looking for something specific, and often looking to make a purchase.
Facebook's click-through-rates can be as much as 1,000 times lower than Google campaigns with the same intent.
 While Facebook offers traditional ad displays, Google ads offer a number of different advertising options such as the Google Display Network. Google AdWords offers geo-targeting and other additional features and functions.
One powerful advertising option that Google offers that Facebook does not is remarketing. Google remarketing, also known as retargeting, involves showing ads to users based on their past web activity on your site. Remarketing allows advertisers to follow users and show ads to them across Google’s large network of partner sites on the Google Display Network. This pales in comparison to Facebook, whose ads only show up on its own site.
Bottom line: While businesses will definitely want to take advantage of Facebook for developing brand awareness and developing messages for specific niche interests, Google is the venue to focus on for advertising because of its wide array of advertising features and numerous options.
Google+ integration has also enabled Google to begin collecting the same kind of personal data that Facebook has long been coveted for.

WordStream Makes Advertising On Google Easy

The only problem with advertising on Google is that small businesses are often overwhelmed by the sheer number of options available to Google advertisers. WordStream was created to fulfill that need; specifically, to help small businesses manage their Google AdWords account in an efficient and easy manner.
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Facebook Vs. Google Traffic

While Facebook tends to get more traffic than Google+, Google plus is the site to focus on when it comes to driving traffic to your business.
WordStream conducted a Facebook vs. Google Plus research project in which we measured which social media site drove the most traffic to our site. We then illustrated our results in the Social Media Showdown:  Facebook vs. Google+ Infographic.
The results of the Social Media Showdown are as follows:

1st Place: Facebook with 47.26% of visitors
2nd Place: Twitter with 27.51% of visitors
3rd Place: Google+ with 15.42% of visitors
4th Place: LinkedIn with 9.81% of visitors
While Facebook took 1st place for driving traffic to our site, this study was conducted when Google+ was only one month old. With Google+ at this point driving more traffic than LinkedIn, it was clear even then that Google plus was an important social media network to focus on. This was happening when we did not even have a WordStream Google+ page or Google+ buttons on our site!

Facebook Vs. Google+ Privacy

Privacy online continues to be a growing issue for internet users. How do Facebook and Google compared in terms of privacy? Check out our Internet Privacy Infographic, which compares Facebook vs. Google Plus privacy policies and settings.
Facebook has long been demonized for altering users’ default privacy setting, resulting in users sharing more private information than they initially realized. Google hasn’t fared much better, receiving heavy criticism for combining the separate privacy policies for each of Google’s services into one, all encompassing new Google privacy policy.
While Google’s new privacy policy doesn’t allow Google to collect more information about users than before, Google is now allowed to do more with that private information collected across different Google services.  While many users are less than thrilled with these developments, the new uses of data are exciting for advertisers, who will be able to use this personal data to create more targeted ads for specific user audiences.


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